Lifestyle

Brands featuring Deepika Padukone reducing visibility due to her JNU visit controversy

  • Many brand endorsements involving Deepika Padukone are now thinking of ways to deal with the situation.
  • Deepika is one of the highest paid actresses of B-town with a net worth of Rs 103 crore and endorses 23 brands.

Deepika Padukone's visit to Jawaharlal Nehru University (JNU) just a few days before her movie Chhapaak's release caused a lot of uproar among people. Now, the actress is facing more repercussions from brands.

Many brand endorsements involving Deepika are thinking of ways to deal with the situation as it has become a national issue in India. People have been boycotting everything associated with the Bollywood actress.

According to Economic Times, some brands associated with Deepika have stated that they will be reducing the visibility of ads featuring her in the short term. Moreover other celebrity managers feel that this move of the ‘Padmaavat' actress could see an inclusion of a clause regarding celebrities taking a political stand.

Shashi Sinha, chief executive at Indian renowned media agency IPG MediBrands which represents Coca-Cola and Amazon told Navbharat Times, “In general, brands run safe bets. They want to avoid any controversy".

Deepika is one of the highest paid actresses of B-town with a net worth of Rs103 crore and endorses 23 brands.